Be Smarter, Drink Water Campaign

Youth Media Collaboration
Campaign partners collaborated with the RYSE Youth Center to create a Be Smarter Drink Water video showcasing the public’s overuse and reliance on plastic bottles. The video promotes drinking tap water, which has more quality regulation and comes from some of the purest sources in the Bay Area. See for yourself! 

Is Tap Water Safe to Drink?
  • Richmond and many East Bay cities receive fresh, clean water from a protected watershed in the Sierra Nevada.
  • Scientific studies show bottled water is not safer than tap water.
  • Almost half of bottled water comes directly from the tap.
  • 25 billion plastic water bottles are landfilled or littered each year - and there is no need to use them!

Benefits of Drinking Tap Water
  • Increases Energy & Relieves Fatigue – Since your brain is mostly water, drinking it helps you think, focus and concentrate better and be more alert. 
  • Promotes Weight Loss – Removes by-products of fat, reduces eating intake (by filling up your tummy if consumed prior to meals), reduces hunger, raises your metabolism and has zero calories! 
  • Flushes Out Toxins – Gets rid of waste through sweat and urination which reduces the risk of kidney stones and UTI’s (urinary tract infections). 
  • Improves Skin Complexion – Moisturizes your skin, keeps it fresh, soft, glowing and smooth. Gets rid of wrinkles. It’s the best anti-aging treatment around! 
  • Maintains Regularity – Aids in digestion as water is essential to digest your food and prevents constipation. 
  • Boosts Immune System – A water guzzler is less likely to get sick. Drinking plenty of water helps fight against flu, cancer and other ailments like heart attacks. 
  • Natural Headache Remedy – Helps relieve and prevent headaches (migraines & back pains too!) which are commonly caused by dehydration. 
  • Prevents Cramps & Sprains - Proper hydration helps keep joints lubricated and muscles more elastic so joint pain is less likely. 
  • Puts You in a Good Mood – When the body is functioning at its best, you will feel great and be happy! 
  • Save Money! - Tap water is FREE! It is cheaper than high sugar and fat-filled drinks! 

Be Smarter, Drink Water 
is a collaborative campaign between the City of Richmond, Contra Costa Health Services (CCHS) and the YES Nature to Neighborhoods to improve access to tap water in the Richmond community.
 pogo park bottles logo.png Be Smarter, Drink Water aims to:
  • Provide insightful education into water systems, personal and public health
  • Engage local students, families and community members with the 30 Day Challenge competition
  • Facilitate a new culture around drinking water and healthy habits
Be Smarter, Drink Water will: 
  • Integrate school curriculums with relevant educational material
  • Update water infrastructure free of charge at local schools and community centers
  • Provide compliance with state mandate SB 1413 to provide free water & cohesion with WCCUSD Strategic Plan
  • Lead the community in the 30 Day Challenge to only drink water as their beverage of choice for 30 days.
  • Distribute over 5,000 reusable water bottles

Can you go 30 Days? Try the 30 Day Challenge!
The benefits of tap water are clear - see how water can change your mood, body and wallet! Try the 30 Day Challenge to drink tap water and give up sugar sweetened beverages.

At the end of the 30 Day Challenge, please contact Tana Monteiro, YES Community Wellness Coordinator,  at 510.232.3032, for a chance to win a prize.

Download the calendar to track your progress and learn more:

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