Measure U

What is Measure U?
A ballot measure proposing a one-half cent sales tax to maintain and enhance essential city services, such as public safety, public health and wellness programs, city youth programs and street paving.

As a Richmond Resident, how much would this cost me?
The average amount that would be paid per Richmond resident per month would be $2.93.

What is the existing sales tax rate in adjacent cities?
El Cerrito is currently at 9.5% and San Pablo recently approved an increase of 0.25%, taking their Sales Tax rate to 9.25%. If Measure U is approved by Richmond voters, our Sales Tax rate would go to 9.5%, matching El Cerrito, and 0.25% above San Pablo.

What is the impact of specific types of businesses?
Use Tax (Automobiles)
Based on “use” and would only be applicable to Richmond residents, independent of where they purchase the automobile. Non-Richmond residents would not be charged the additional half-cent.
Wholesale (Companies who sell to retail stores)
Sales Tax is not collected by the wholesaler, but rather by the store where the final sale takes place. If the retail outlet is not in Richmond, Measure U has no impact.
Sales Tax would be collected at the 9.5% rate if the retail outlet is in Richmond.

Measure U Presentation
Measure U Englishsmall.png
Measure U Informational Meetings

September 11, 2014 at 7:00pm
Richmond City Council Chambers
440 Civic Center Plaza
Richmond, CA 94804

September 18, 2014 at 7:00pm
    Booker T. Anderson Community Center    
960 South 47th Street
Richmond, CA 94804

October 1, 2014 at 7:00pm
Recreation Complex
3230 Macdonald Avenue
Richmond, CA 94804

October 9, 2014 at 7:00pm
Hilltop Mall Community Room
2200 Hilltop Mall Road 2nd Floor
Richmond, CA 94806
(Door entrance between JCPenney
 and Police Department Substation)

For more information please
contact the 
Revenue Manager 510-620-6741