Green-Blue New Deal WorkForce Development Plan


The goal of the project is to catalyze at least 1,000 new green-blue jobs for Richmond residents to continue to build a just, equitable, and sustainable future. 

The primary effort of this plan is to outline training to career pathways for different green business supporting positions. The target industries include renewable energy, electrification and efficiency, sustainable transportation, zero waste, water, land use, 


On July 6, 2021, the Richmond City Council adopted Resolution 88-21 to support the process of developing a Richmond Green-Blue New Deal and Just Transition to 21st Century jobs. 

On October 7, 2021, the City Manager’s Office, Economic Development released a Request for Proposals (RFP) to solicit the professional services of a qualified organization to assist in the development and implementation of a community driven workforce development plan using a Green-Blue New Deal and Just Transition Framework. The RFP Closed on November 2, 2021 and City Council awarded the contract on April 5, 2022, to Appraccel, LLC who's team includes Groundwork Richmond, Richmond Safe Return Project, MIG, HR&A Advisors, Medema Consulting, and Abbe & Associates.

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  1. Green-Blue New Deal Workforce Development Plan Drafts
  2. Green-Blue New Deal Workforce Development Plan outreach and public comment period

Stay tuned for the upcoming drafts and reports as well as workshops. 

Project Deliverables

  • Green New Deal Workforce Development Plan with Just Transition Framework
  • Implementation Strategy
  • Community Toolkit
  • Building Decarbonization jobs Analysis
  • Economic Development Insights Analysis
  • Community Workshops
  • Job skills and Job-Readiness Training
  1. Samantha Carr

    Environmental Manager

Mary-Kathryn Rueff

Sustainability Specialist         CivicSpark Americorps Fellow           City of Richmond                       Email Mary Kathryn Rueff

Justine Burt

Project Manager                 Appraccel LLC                                       Email Justine Burt

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Summary of the Green-Blue New Deal and Just Transition 

  1. Green-Blue New Deal
  2. Just Transition
  3. COVID-19 Effects on Unemployment

Green-Blue New Deal

As stated in Resolution 88-21:

  • A Green New Deal- “a program of investments in equitable clean-energy jobs and infrastructure, transforming and transitioning not just the energy sector, but the entire economy.” 
  • A Blue Economy- “the sustainable use of ocean resources for economic growth, improved livelihoods, and jobs while preserving the health of ocean ecosystems.”
  • Green-Blue New Deal- “must incorporate key sectors of the Blue Economy in order to fully address the climate crisis.”

Examples of Local Green New Deals in California and Other States

  1. Bay Area Case Studies
  2. nearby case studies
  3. Out-Of-State Case Studies

Bay Area Case Studies

  • San Francisco, CA - 100% renewable energy by 2030. Now, more than 18.5 MW of in-City renewables already installed, with 15 MW of solar PV (more than 2,000 systems) city-wide and 3.5 MW of biogas cogeneration at the wastewater treatment plants. All public transportation runs on electricity or biodiesel.
  • City of San Jose, CA - Provided a city-wide ‘Green Vision,’ a 15-year sustainability plan to steer economic growth and reduce greenhouse gas emissions. Under that plan, the City made strides as a national leader in the sustainability movement. In 2018, that plan was updated with Climate Smart, an ambitious campaign to reduce greenhouse gas emissions, save water, and improve quality of life. Details of the Climate Smart Plan focus on building public private partnerships. The program includes Better Communities for residents and Building Performance Leaders for commercial, municipal and educational facilities. 
  • City of Richmond, CA has a solar farm project that is an example of a public-private partnership to increase renewable energy infrastructure and create hundreds of good jobs in the process. 
  • City of Chico, CA - City of Chico Green New Deal was introduced to the City of Chico and serves as a model along with tips, information, and opportunities for going forward. Link to the City of Chico Green New Deal.
  • City of Burlingame, CA - City of Burlingame joined numerous cities, and passed their own all-electric reach code for new construction and larger renovations projects.
  • City of Fremont, CA - City of Fremont with three fire stations on solar microgrids. During a blackout, critical facilities with solar microgrids can island from the electricity grid and still serve the community. This project included local cleantech companies. and used a Power Purchase Agreement (PPA) that generates revenue and has no up-front costs.
  • City of Pinole, CA - "Visit Pinole" is a campaign to support economic growth and public-private partnerships.

Previous Presentations

In the last two years, Appraccel, LLC gave an introductory presentation on the Green-Blue New Deal at various Richmond Commissions, Committees, & Trade Councils. To wrap up community engagement, the City of Richmond and Appraccel hosted community feedback workshops.

Community Champions Meeting Series

Appraccel, LLC organized a series of Community Champions meetings from October 2022 through Spring 2023, where groups, both public and private, met to serve as an advisory body to the GBNDWD Project Team. These sessions are intended to help guide and refine the plan's goals and strategies to ensure that the plan is responsive to the community's interests and needs. 

Richmond's Green-Blue New Deal Workforce Development Plan in the News

Contra Costa County Green New Deal Fact Sheet

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RGBND CC County GND Fact Sheet 4